Can 100 Men Beat 1 Gorilla? Why Risk Isn’t What You Think It Is in Business Strategy
Most businesses operate as if they live in a deterministic world. Strategy is mapped out in bullet points, budgets, and timelines; as if outcomes naturally follow from inputs, like clockwork. If we invest X, we'll get Y. If we optimise Z, growth will happen. But the real world doesn't care about your models. The truth is that business is probabilistic.
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